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Why You Should Know the Top U.S. Markets for Models

As a model, you should always be aware of the geographical areas that have the most demand for models. Also, depending on what kind of modeling you want to do, knowing your market is very important. For example, in New York, there is always plenty of work available for editorial, runway and catalog models.

However, in Phoenix you may be limited to a certain type of market and certain types of work-- mainly catalog work. This is not to say that Phoenix doesn't have opportunities for runway models, but again, if that's what you're looking to focus on you may want to consider checking out the New York or LA markets.

Below is a listing of some of the major markets in the U.S. including what they're known for, in terms of modeling opportunities:

  • Boston: Catalog
  • Chicago: Catalog, Advertising, TV
  • Dallas: Catalog
  • Houston: Catalog
  • Los Angeles: Catalog, Editorial, TV
  • Miami: Catalog
  • New York: Advertising, Runway, Catalog, Editorial
  • Phoenix: Catalog
  • San Francisco: Catalog
  • Washington, DC: Catalog

While the above cities are considered big or major markets, this doesn't mean there aren't good modeling opportunities available in your local area. In fact, models are always needed in every part of the US to do assignments for local retail stores, clubs, outlets and the like.


A good rule of thumb is to try to break into the modeling industry at the local level-- in your home town, where you stand a better chance of hooking up with an agency that will represent you. And it's sure to give you good experience. Then go for the big markets.

Now of course you can do it the other way around as well. Your ambition can take you as far as you want to go. In fact, some of today's top models aimed big and made it big.

 



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